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Heat-Up St. Louis Hits A Record High of $125,000, During The 13th Annual Hardee’s Rise and Shine for Heat Fundraiser

The 13th Annual Hardee’s Rise ‘N Shine for Heat, annual fundraiser benefitting Heat-Up St. Louis, Inc., the regional not-for-profit charity helping seniors and disabled with their heating bills in Missouri and Illinois has raised a record-breaking $125,000.00 (so far)  – a 39% increase over last year’s efforts of $90,000.00. However, Hardee’s is continuing its canister collection only through the weekend.

The money raised, so far was through the duel-efforts of the sale of Hardee’s made-from-scratch, Sausage ‘N Egg biscuit sandwiches, and tips given to 535 volunteers serving as “celebrity greeters” through more than 60 participating Hardee’s restaurants in the greater metropolitan area of Missouri and Illinois.  The St. Louis Rams Football Club, NFL, and Home State Health also made donations to the Rise and Shine efforts.

Heat-Up St. Louis encourages the general public to also use its secured website, at www.heatupstlouis.org for additional on-line donations, or send tax-deductible donations to Heat-Up St. Louis, Inc., c/o UMB Bank, P.O. Box 868, and St. Louis, MO 63188.

The St. Louis electronic and social media played a significant role this year.  All of the major local television networks, and radio groups, and independent radio stations provided various either live-reports, or remotes from various greater St. Louis area Hardee’s.  The media also provided an enormous amount of public service announcements to pre-promote the annual fundraiser, including Charter Cable.  The local print media also contributed donated space.  

“Being without a heating source has become a regional health and safety issue,” said Reverend Earl E. Nance, Jr., board chair emeritus.  “The media pounded away, the public gave-a-way, and Hardee’s baked away, so we’re indebted for everyone’s generosity.”


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