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550 Volunteers Braved the Cold to Raise $95,000
The 12th Annual Hardee’s Rise and Shine for Heat-Up Fundraiser Collected 10% More Than Last Year

Those area seniors, the disabled and low-income households with children, facing disconnection notices on their utility bills in the bi-state area (Missouri and Illinois), despite the mild winter, may soon be able to obtain additional energy assistance from Heat-Up St. Louis, Inc., a regional, all-volunteer, utility assistance and public education charity.

The 12th annual Hardee’s Rise and Shine For Heat-Up fundraiser raised a record of more than $95,000, so far, in small donations and from the sale of Hardee’s donated Sausage and Egg Biscuit sandwiches today during the breakfast hour. This year’s record amount raised more than 10% in additional donations versus last year, when the winter weather was much colder. This year’s theme, “Have A Heart, Heat A Home,” was dedicated to the Reverend Earl E. Nance, Jr., the board chair emeritus, who has been ailing since suffering a massive heart attack. Today, it has been reported by family members and HUSTL that Rev. Nance has made significant improvements.

More than 500 volunteers served as celebrity greeters in about 60 participating Hardee’s restaurants and all of the monies collected today will remain in the communities where customers dropped off their donations, etc. This year’s political officials, business and civic leaders from both sides of the Mississippi river participated in this annual community-wide fundraiser.

Many area Hardee’s restaurants reported brisk business, and noted a marked increase in sales and contributions, and Heat-up officials attributed the media's passion and their live-broadcasts and volunteers' efforts. 100% of the purchase of the Sausage and Egg Biscuits sandwiches will be distributed by Heat-Up St. Louis to about 10 of its area social service partnering agencies. HUSTL thanked Hardee's for its continued generous support of this annual grassroots effort.

This weekend, Hardee’s will continue with an in-store ONLY canister collection. The general public may also continue to give online at www.heatupstlouis.org, or by sending a tax-deductible check to: Heat-Up St. Louis, c/o UMB Bank, P.O. Box 868, St. Louis, MO 63188. Those who think they might qualify for energy assistance should go online to www.heatupstlouis.org, or call the automated 24 hour resource help line beginning Monday, at 314-241-7668.


Editor’s Note: 314-369-7407 for media inquiries, ask for Tim or Gentry

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